PUMA City Established in Boston

Seeing as how Boston is in the middle of a couple of very exciting playoff games, I thought it would be best to bring up a sports related modern design idea that has graced our historic streets over the past couple of weeks. PUMA is taking a similar branding approach to Chanel?s Contemporary Art Container by bringing buzzworthy architecture to a number of locations across the world. While setting up this campaign, the new PUMA Sailing Collection is being promoted alongside the Volvo Ocean Race that started in September of last year. Until May 16th, Boston will be hosting Puma?s 11,000 square-foot structure which is constructed of twenty-four steel shipping containers and includes a retail store, bar, and hardwood dance floor, making this the hottest event venue of the year!

Source: http://www.moderndesignblog.com/2009/05/puma-city-established-in-boston.html

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